TRUVAI is a woman-owned canadian brand founded by jenny lillian, a mother of three who is behind every aspect of the brand — design, photography, website + socials, packaging & everything in-between.
TRUVAI began as a vision to create a socially conscious brand that would embrace the essence of slow fashion — ensuring every piece was handmade in micro batches to minimize waste & designed with a timeless aesthetic that would transcend fleeting trends.
With a focus on having a positive social impact while using socially conscious materials, Founder, Jenny Lillian, works with artisans who use traditional handmade techniques & locally sourced materials — they use materials that are recycled + upcycled whenever possible & endeavour to support small-scale artisanal miners & farmers.
Sustainable practices: The use of more sustainable fabrics, recycled + upcycled fabrics, minimizing resource waste in production, fair-trade practices, and slow-batch production timeline, responsible employment.
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