TRUVAI is a woman-owned canadian brand founded by jenny lillian, a mother of three who is behind every aspect of the brand — design, photography, website + socials, packaging & everything in-between.
TRUVAI began as a vision to create a socially conscious brand that would embrace the essence of slow fashion — ensuring every piece was handmade in micro batches to minimize waste & designed with a timeless aesthetic that would transcend fleeting trends.
With a focus on having a positive social impact while using socially conscious materials, Founder, Jenny Lillian, works with artisans who use traditional handmade techniques & locally sourced materials — they use materials that are recycled + upcycled whenever possible & endeavour to support small-scale artisanal miners & farmers.
Sustainable practices: The use of more sustainable fabrics, recycled + upcycled fabrics, minimizing resource waste in production, fair-trade practices, and slow-batch production timeline, responsible employment.
$120.00
our limited edition phillippa drop earrings embody the spirit of classic elegance — with gold...
$290.00
our willa earrings offer the perfect blend of vintage charm & contemporary style — featuring...
$120.00
our margo cuff bracelet allows the beauty of handmade curves & textures to take center...
$290.00
indulge in the romance of our oona necklace — a piece that embodies the enduring...
$305.00
our fay earrings showcase a delicate balance of timeless design & ornate handmade detailing —...
$110.00
featuring gold plated upcycled hammered brass, our irma earrings are meticulously shaped & textured by...
$280.00
adorn your wrist with the understated elegance of our lillian cuff bracelet. this handmade piece...
$350.00
featuring intricate bun bunan work that takes our artisans from 5–7 days to complete, our...
$540.00
featuring intricate bun bunan work that takes our artisans from 5–7 days to complete, our...
$115.00
add a touch of glamour to your everyday look with our florence earrings — a...
$105.00
elevate your everyday elegance with our chic etta earrings, a fusion of simplicity & sophistication....
$345.00
let our constantine earrings be a reflection of your refined taste & a celebration of...
$385.00
featuring intricate bun bunan work that takes our artisans from 5–7 days to complete, our...
$130.00
our limited edition antonia cuff bracelet showcases a unique double layered twist design that seamlessly...
$305.00
whether adorning your neckline for a special occasion or adding a touch of vintage romance...
$315.00
our augustine earrings seamlessly blend the allure of precious gemstones with the intricate artistry of...