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Our story

Have you ever thought about where the clothing you own comes from and who made them?

As a society, we’ve disconnected ourselves from the things we own and how products are made. As a result, the fashion industry has a detrimental impact on the planet and people who produce our clothing. Yet, there are so many designers, business owners, and slow-fashion makers that are choosing sustainability and ethics at the core of their business.

Shopwise believes you don’t have to sacrifice style while being a conscious consumer. Our mission is to provide you with clothing options that are stylish, comfortable, and sustainable.

We're for shopping with intention, wearing things that make you feel wonderful, and supporting clothing brands creating environmentally-friendly options.

Shopwise is on a mission to build a better fashion future, and we do that by making it easier for you to shop from pre-vetted brands you can trust.

We make it easier for you to find clothing options that don’t further harm the planet or people who make our clothing. Shopwise brings together a diverse range of fashion and accessory brands, with the shared values of sustainability and ethical production.

Personal Wardrobe Stylist, Jaclyn Patterson founded Shopwise through her expertise and passion as a sustainable fashion advocate. Jaclyn continues to work as a stylist for over 10 years, helping people embody more success, ease and confidence in life by identifying their personal style.  

Shopwise are based out of Toronto, Canada.

Thank you for supporting us, the designers and the people behind the brands on our site!

- Shopwise